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Screen Score: Evaluate and Improve Your Digital Signage Content

Screen Score uses AI to analyse what's playing on your screen and gives you an instant quality rating — plus practical tips to make your content work harder.

What is Screen Score?

Screen Score captures a screenshot of your active screen content, analyses it across six key dimensions, and returns:

  • An overall score out of 100

  • A breakdown across six content categories

  • Actionable suggestions to improve your signage

It's entirely user-initiated. Nothing is captured or analysed until you ask for it.


How to get a score

Step 1 — Go to your Screen

Head to Screens in the left-hand sidebar and open the screen you want to score.
You'll see a live preview of what's currently playing.


Step 2 — Start the score

Look for the "Screen Scores" button below the screen preview.

If you are using Screen Score for the first time, select the "Let's try now button" when prompted.

This will then enabled the feature in your account, represented by a purple record button, which lets you know that you can "Click to capture the moment and score".

Click this button to begin scoring your screen.

Can't see the button? Screen Score is not yet supported on iOS, iPadOS, Browser / Web player, Google Meet, Zoom Rooms, Web, or Microsoft Teams Rooms.


Step 3 — Wait a moment

A window will open showing your content with a "Preparing your score" message. The AI takes just a few seconds to analyse the screenshot.


Step 4 — Review your results

Once ready, your results appear in the right-hand sidebar. Here's what you'll see:

Overall Score

A single number out of 100, with a summary and rating badge:

Score

Rating

80–100

✅ Great

60–79

🟡 Good

40–59

🟠 Needs Improvement

0–39

🔴 Needs Work

Category Breakdown

Six scores give you a more detailed picture:

  • Visual Design — layout, colour, and visual hierarchy

  • Readability — font size, contrast, and legibility

  • Message Clarity — how clearly your core message comes across

  • Audience Relevance — how well the content fits your intended audience

  • Content Layout — structure and use of space

  • Brand Consistency — alignment with your brand standards

Recommendations

A numbered list of specific, practical suggestions you can act on straight away.

Step 5 — Compare scores over time

The left panel of the results window shows a history of scored moments for that screen — each with a thumbnail, the creator's name, and a score badge. Click through to compare how your content has improved over time.

You can access your collection of scores using the Screen Scores button and thumbnails, which remains available under your screen preview so you can compare results at any time.

Step 6 — Rate the score

At the bottom of the results panel, you'll see 👍 / 👎 buttons. Use these to tell us if the score was helpful — your feedback goes directly into improving the feature.


Video Demo - See Screen Score in Action!


Frequently asked questions

The score doesn't look right. What should I do?

First, check that the captured image matches what you expected to see on screen. Then try re-running the score with a clear Communication Goal set. This gives the AI useful context and often improves the result.

Why can't I see the Screen Score button?

Screen Score is currently available for most paired players through the Screens page, except for the platforms listed below, as they do not screen image capture functionality.

  • iOS / iPadOS

  • Browser / Web Player (TBC)

  • Google Meet

  • Zoom Rooms

  • Microsoft Teams Rooms

What happens to the screenshot?

Your screenshot is processed in real time and stored by ScreenCloud after scoring. It is not used to train any AI models, and it's not shared with third parties beyond what's needed to deliver the feature. For full details, visit trust.screencloud.com.

Is there anything I should keep in mind?

Yes. A few things worth keeping in mind:

  • Screenshots may capture personal data visible on screen at the time. You're responsible for making sure you have the right to submit that content.

  • Never submit sensitive personal data (such as health, biometric, or racial/ethnic information) through Screen Score.

  • Screen Score outputs are recommendations only. They're there to guide you, not to make decisions automatically. A human should always review the suggestions before acting on them.

Who owns the output?

The recommendations generated by Screen Score belong to you (subject to applicable IP law). They're provided as-is, without any warranty on accuracy or completeness.

I have more questions about ScreenCloud's AI policy.

Head to trust.screencloud.com for the full details.


If you wish to remove Screen Score from your account or if you still need help? Reach out to our support team here and we'll be happy to assist.

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